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Channel: Emerald Group Publishing Limited: International Journal of Pharmaceutical and Healthcare Marketing: Table of Contents
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Advances in pharmaceutical marketing: theoretical and empirical foundations

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A study on the identification of factors affecting the life quality of breast...

AbstractPurpose– Breast cancer is a type of cancer affecting the health of women in many countries. The aim of this study is to determine the effect of breast cancer and its treatment procedures on the...

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Research on management issues in the pharmaceutical industry: a literature...

AbstractPurpose– This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach–...

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Contract research organizations: an industry analysis

AbstractPurpose– The aging of the population, high prevalence of chronic diseases, and increased need for evidence-based practice are factors that have boosted a high demand for clinical trials in the...

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Cognitive bias in salespersons in specialty drug selling of pharmaceutical...

AbstractPurpose– Specialty drug development is capital-intensive and represents a new era for the entire health ecosystem. This “newness” has resulted in below-par sales performance of these drugs....

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Which factors drive product sales in OTC markets?

AbstractPurpose– The purpose of this paper is to determine sales drivers for different OTC product categories. Design/methodology/approach– The study uses data from both consumer and retail panels,...

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2012 Awards for Excellence

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Healthcare Relationship Marketing: Strategy, Design, and Measurement

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Healthcare law and regulations: a new perspective in healthcare marketing

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Modeling patient satisfaction construct in the Indian health care context

AbstractPurpose– The paper aims to establish structure of patient satisfaction construct in Indian health care settings. Design/methodology/approach– The data were collected from 528 indoor patients...

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Building regulatory capabilities for pharmaceutical firms' internationalization

AbstractPurpose– The internationalization of pharmaceutical firms faces major barriers in terms of managing regulatory requirements in various international markets. This paper aims to identify the...

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A regulatory clinical trial primer: Distribution challenges and policy...

AbstractPurpose– Global health objectives have stimulated changes to the international vaccine market. The authors seek to suggest that modern vaccine categories will aid in the formation of...

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Limitations and potential misinterpretation of the National Disease and...

AbstractPurpose– This paper seeks to clarify the use and limitations of the IMS National Disease and Therapeutic Index database, which is frequently used by scholars and courts to provide insights into...

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Physician Medicare fraud: characteristics and consequences

AbstractPurpose– Criminal Medicare and/or Medicaid fraud costs taxpayers $60-250 billion annually. This paper aims to outline the characteristics of physicians who have been convicted of such fraud....

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An international regulatory clinical trial comparative

AbstractPurpose - Establish historic regulatory conditions and priority national characteristics eliciting outstanding best practices in clinical trial regulatory systems towards global health...

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Conceptualisation of branding: Strategy based on the Indian pharma sector

AbstractPurpose - The research addresses (1) how the concept of branding exists in the pharmaceutical sector and Indian market in particular, and (2) how this branding technique might be modified to...

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Consumers’ choice of dentist by self-perceived need

AbstractPurpose - The authors described consumers’ choice of dentist by self-perceived need: comprehensive dental care patients and limited care patients in terms of patient characteristics and...

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An exploration of seniors’ relationships with prescription pharmaceutical...

AbstractPurpose - We explore relationships that seniors (aged 55 and above) experience with prescription pharmaceutical brands, thus attending to situations where consumers have limited control over...

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Consumer trust in high-consequence decisions: a study of medical services

AbstractPurpose - The purpose of this study is to address the impact of affect (as opposed to cognition) on patient trust in high-consequence exchanges. We also investigate the mediator’s role of trust...

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Originator and generic medicine: Pricing and market share

AbstractPurpose - The aim of the study is to examine the effects of generic medicine competition on the market share growth and pricing of originator brand medicine in the South African private...

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